Will It Be Netflix or Amazon Video?
With video on demand gaining ground, you now have two business models emerging. There’s Netflix offering instant and unlimited access to a database of older movies and TV shows for a fix $8 monthly fee. Then there’s Amazon Video offering $2 to $3 for every access to recent movies.
I came across a recent study conducted by a New York based research firm The Catalyst Group that concluded either provider can have a good following all dependent on the film-watching habits of the research respondents. But regardless of the choice, the conclusion is that people prefer to watch films on their beloved TV and not on the PC.
So for that, the Netflix models seems closer to having the edge as most of its video library can be watched over the TiVo set-top box or wait for the DVD to be delivered to you. But if Amazon can lower it price per movie, perhaps it can generate a good enough following.