12Nov/090
Electronic Arts Buys Social Gaming Upstart Playfish
Video game company EA just paid $275 million in cash and $25 million in stocks to acquire Playfish, a maker of social networking games that made it bid as a popular online sport.
The sale made clear that online gaming that makes money from the selling virtual goods and making online advertisers happy is fast becoming a lucrative online commercial activity.
It used to be that you pay first before playing the online game. Now you play and pay for virtual good offered. Barry Cottle, GM for EA Interactive says, “The Traditional model of pay and play is morphing into play and pay.”